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Saturday, January 2, 2010

Adidas Truck Tour Hits the Garden Route

The adidas truck tour will be hitting the Garden Route as from the 4 January 2010.

31 December - 4 January 2010 - Mossel Bay
5 January - 6 January - George
7 January - Willderness
7 January - Knysna
8 January - Plettenberg Bay

Tour Program

Adidas has planned various activities to entertain and engage South Africans during the tour. These will include playing football on a mini-pitch, competitions and a speed gun to test goal kicking skills. All you need to do is to check the complete route of the truck to see when it arrives in your area. There will also be continuous news and announcements about the adidas truck. Lookout for our truck and be part of history.

The truck tour will have many touch points such as schools, retail shops and townships. At each stop there will be different levels of activation. We would like to entertain people so that it is not just about signing the jersey but it is also about engaging with the consumer.

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